The creator economy is in constant flux, with platforms vying for the attention – and content – of the world’s biggest stars and everyday influencers. But a quiet revolution has been brewing, and now it’s making headlines: a platform called Passes is pulling major talent like Bella Thorne, Livvy Dunne, and SSSniperwolf away from established names like OnlyFans, thanks to a game-changing financial model and a strategic rebrand.
For years, OnlyFans has been synonymous with creator monetization, particularly for adult content, but also for a wide array of exclusive material. However, a new player has emerged, offering a significantly more lucrative deal for those looking to turn their fanbase into a thriving business. Passes, which recently underwent a significant rebrand, is quickly becoming the go-to destination for A-listers and rising stars alike.
What Exactly is Passes, and Why Are Celebrities Flocking To It?
At its core, Passes is a platform designed to help creators of all sizes monetize their audience. Imagine a single hub where stars can sell exclusive content, engage directly with fans through paid messages, host ticketed livestreams, peddle merchandise, offer one-on-one video calls, and even send automated updates – all from one intuitive app. It’s a comprehensive toolkit for managing a digital empire.
But the real draw, the undeniable magnet pulling talent from across the entertainment spectrum, comes down to a simple, powerful factor: money. While many popular creator platforms typically take a hefty 20% or even more of a creator’s earnings, Passes operates on a remarkably different model. Passes takes a mere 10% cut, leaving creators with a substantial 90% of their hard-earned income.
Let’s put that into perspective. Consider a celebrity pulling in a respectable $50,000 a month through their exclusive content. On Passes, that individual would pocket $45,000. On a platform like OnlyFans, that same $50,000 in revenue would see them walk away with only $40,000. That’s a staggering $5,000 difference every single month, purely due to platform fees. Over the course of a year, that adds up to tens of thousands of dollars – real money that creators get to keep instead of handing over.
It’s this significant financial advantage that explains the ever-growing list of high-profile names migrating to, or launching on, Passes. The platform is becoming a veritable who’s who of digital influence and traditional celebrity.
A Star-Studded Lineup: Who’s On Passes?
The roster of talent already leveraging Passes is impressive and diverse. Leading the charge are familiar faces like actress and influencer Bella Thorne, collegiate gymnastics sensation Livvy Dunne, and YouTube gaming star SSSniperwolf. But the list doesn’t stop there.
Music fans will recognize Grammy-winning DJ Kygo and songwriter Eric Bellinger. Sports enthusiasts can connect with former WWE star CJ Perry, Fox Sports host Joy Taylor, former U.S. Women’s National Team soccer icon Ashlyn Harris, and even pro golfer Charley Hull. The platform also hosts intellectual powerhouses like chess streamer Andrea Botez, as well as fitness and action stars such as CrossFit athlete and ‘Wonder Woman’ actress Brooke Ence. Even Marine veteran and ‘Generation Kill’ actor Rudy Reyes is utilizing the platform.
Essentially, if a public figure is looking to directly monetize their dedicated fanbase in 2026, there’s a strong likelihood they’re doing it on Passes, or seriously considering it.
From ‘Monetization Platform’ to ‘Creator Accelerator’: A Strategic Rebrand
Beyond the attractive revenue split, Passes recently unveiled a significant rebrand, signaling its ambitious vision for the future of the creator economy. The platform officially announced a new logo, a fresh visual identity, and a profound shift in how it describes its core mission. Moving away from the more generic “creator monetization platform,” Passes is now embracing the moniker of a “creator accelerator.”
Lucy Guo, the visionary founder and CEO of Passes, articulated this new direction, stating, "Every creator is an entrepreneur, whether they think of themselves that way or not. And we built Passes to be the platform that helps them run their business like one."
This rebrand isn’t just cosmetic; it reflects a deeper strategic intent. Passes aims to be more than just a place for selling exclusive content. It aspires to be the foundational platform where creators can build, manage, and scale entire businesses, empowering them with the tools and financial incentives to thrive as modern entrepreneurs. Looking at the sophisticated strategies some celebrities are already employing on the app, it’s clear this transformation is already well underway.
With its compelling financial model and renewed focus on empowering creators as business owners, Passes is rapidly establishing itself as a dominant force in the ever-evolving digital landscape, challenging the status quo and redefining what’s possible for online talent.