Every year the Reputation Institute releases a ranking of countries according to how they are perceived abroad. They measure each nation in three broad dimensions – advanced economy, appealing environment, and effective government. The economy deals with how people perceive products, brands, and technology from that country. Is the workforce reliable? Are products good quality? The environment deals with everything from the friendliness of the people to how beautiful the country is. And finally the government dimension rates how safe people would feel there, what their perceptions of social and economic policies are, how ethical the country is, and so forth. We’ll let the index do the talking though, as these are the 25 most respected countries in the world.
The Asian Tiger is seen as having a strong economy, effective government, and very low corruption.
Due to the economic crisis and constraint policies, France was one of the European nations whose reputation fell slightly.
With some indicators starting to improve, southern European countries like Portugal have seen their reputations rise as well.
Spain is the first country on our list whose own citizens have a lower view of their nation than foreigners. Most countries (especially Russia, China, and India) had extremely inflated views of themselves relative to the rest of the world.
The most respected Asian country on our list, Japan scored highest in the advanced economy dimension (technology, high quality products, well known brands).