Every year the Reputation Institute releases a ranking of countries according to how they are perceived abroad. They measure each nation in three broad dimensions – advanced economy, appealing environment, and effective government. The economy deals with how people perceive products, brands, and technology from that country. Is the workforce reliable? Are products good quality? The environment deals with everything from the friendliness of the people to how beautiful the country is. And finally the government dimension rates how safe people would feel there, what their perceptions of social and economic policies are, how ethical the country is, and so forth. We’ll let the index do the talking though, as these are the 25 most respected countries in the world.
Last Updated on