Elettro Domestici, the Italian electric company, used an interesting mark designed by Gianni Bortolotti that has since become fairly well known in the design community.
The name of the French international hypermarket chain translates to “intersection” in English. If you look closely enough, you will notice that the big “C” in the white space is actually constructed out of two arrows pointing in opposite directions. How appropriate.
The brilliant logo for the popular ski resort located in California not only looks like a big “M,” but it can also be interpreted as mammoth, a mountain, and a ski trail.
The old Northwest Airlines logo is something of a masterpiece with the “N” and “W” both being constructed from the same image. That’s not all though. If you look close enough, you’ll also notice that there’s a compass in there. Can you guess which direction it’s pointing?
The Pittsburgh Zoo
The white space in this logo pops out a whole lot more than in some of the others. It shouldn’t be that hard to spot the gorilla and lion staring each other down.