This is probably one of the most famous logos in this category. Just in case you’re somehow out of the loop, look between the “E” and the “X.” In the white space, there is an arrow that subliminally represents speed and precision.
Anyone over 50 will connect NBC with a Peacock. Ever since they came out with their new logo though, the peacock has been a little harder to spot.
As prevalent as this logo is, we see it all the time, but have you ever noticed how the “g” in “goodwill” and the smiling face look strangely similar?
Big 10 Conference
Although at the time of this writing there are 14 schools in the Big 10, when this logo was created following Penn State’s addition in 1990, there were 11. Because the conference didn’t want to change its name, it went for something a bit more subtle…logo magic.
Famously known for its 31 flavors, supposedly so that a customer could have a new flavor every day of the month, Baskin-Robbins makes it known in their logo.