The last thing any company wants is one of their precious products to fall like a brick from a skyscraper. Profit is the name of the game. So, investing millions into something only to see it fail is a bitter pill to swallow. Sometimes there’s just no way to know if a product will sink or swim. Even after years of testing and design, a product can backfire. Companies, however, can also be tone deaf to what the public really wants. Curious to see some of the biggest business blunders in history? Here are 25 worst product flops you might remember.
Heinz Purple Ketchup
In the early 2000s, Heinz released a line of wacky and colorful kinds of ketchup including purple, pink, orange, and teal. At first, the product exploded, exciting mom and children everywhere but as sales softened, they ultimately pulled the product.
Despite being a pioneer in the wearables technology, the Nike FuelBand couldn’t beat the FitBit craze and basically gave up before even getting started once the Apple Watch came to market. After four years, the Nike FuelBand went out with a whimper and Nike went back to being a third-party developer.
Amazon Fire Phone
The Amazon Fire Phone came and went with barely a blip on the radar screen. Its reviewers gave it a poor rating calling it “forgettable” and citing subpar features in the age of the iPhone and Samsung Galaxy. Amazon didn’t stand a chance with such a mediocre device.
Before smartphones, mostly all video games were played on Nintendo or Sony devices but not cell phones. Nokia tried to bridge this gap with the Nokia N-Gage. However, the poor reviews, lack of games, and high price tag made it dead on arrival and didn’t come close to meeting their sales goals.
In February 2011, HP released a huge event, inviting thousands of press to come out and witness their new device. It was called the HP Touchpad. However, the lack of release date or price ultimately ruined their reveal. Afterward, it was released with almost no promotion and was immediately canceled after just a few weeks. Most believe after the huge event, HP threw in the towel and waited to see if the Touchpad would be lightning in a bottle or not. It wasn’t.