Do you think you’re pretty observant? There’s one way to find out. Click on the video link above. Did you get the correct answer? If you did, congratulations! But the more important question is: Did you notice the man in the gorilla suit? In Simons and Chabris’ famous awareness test, subjects were asked to count how many passes occurred between basketball players on the white team. In the middle of the test, a man in a gorilla suit walked onto the court and stood in the center before walking off-screen. The study found that the majority of the subjects didn’t notice the gorilla at all, proving that humans often overestimate their ability to effectively multi-task.
Carlsberg Social ExperimentIn this hilarious advertisement turned social experiment, unsuspecting couples walked into a 150-seat movie theater filled with 148 badass bikers and discovered that the only two empty seats were smack-dab in the middle. Some of the couples exited the theater to avoid having to shuffle past the bikers, but those who stayed were rewarded with Carlsberg beers and a whole lot of cheering. What would you do in that situation? Would you leave knowing your life would still be intact or trek your way to the middle of the theater and risk offending one of those intimidating guys? Just another reason why people shouldn’t judge based on appearances.