Put on by Offsetters, this downtown Vancouver campaign raised awareness for global warming by putting life vests under benches and even having lifeguard stands around the city.Sooruz, the French surfwear company had these park benches wrapped up just in time for Christmas season as part of its “what to get a skater for Christmas campaign”.Gelatoni came out with a concept similar to the Becherovka ad but for a different reason. In an lighthearted attempt to encourage fitness they show you what can happen if you don’t.The German branch of Campbell Soup Company uses this clever bench ad to promote their “heisse tasse” product.In order to promote reading the city of Istanbul placed these book shaped benches around the city. Each bench featured actual works written by Turkish poets.Extra Safe came out with these seat belt strapped benches to advertise the security of its investments.The Dutch gym Fitness First rigged several benches around town with digital scales to make people aware of how much they need their services.There are probably few benches in the world that will make you hungrier than this one.Melbourne Citymission used this creative height chart campaign raise awareness about kids growing up on the street.This seatless bench is very straightforward in getting Nike’s point across…run!1 2
Very clever.
Free advertisements i might try that.