Denver Water – Use Only What You Need
From partially constructed billboards to half finished park benches, Denver Water’s popular “only use what you need” campaign promotes sustainability around the city.
Marylhurst University – We’re Closer Than You Think
This cleverly designed desk on a bench creatively suggests how easy it is to enroll at Marylhurst University.
BMX Rider Magazine
It’s an ad campaign targeting the adrenaline junkies. Sit at your own risk.
Becherovka – Get Closer
This traditional Czech liquor markets itself with the slogan “get closer” which is exactly what this bench forces people to do.
District 9 – Humans Only
This bus bench is advertising the movie District 9 in which aliens are treated as second class citizens in South African refugee camps.
Lists Going Viral Right Now
Made for Travel Alberta, these benches found around the city of Toronto had people sitting on fake ski lifts as they waited for their bus.
Emirates Today – Small In Size, Heavy In Content
The slogan of this English newspaper – small in size, heavy in content – is perfectly incorporated into the slanted construction of this park bench.
Hinz & Kunzt – Don’t Let This Place Be A Home
The popular newspaper Hinz & Kunzt sponsored this ad to raise awareness on behalf of homeless people living on the street. The bench reads “don’t let this place be a home”.
Clean and Safe
It’s not so much the ad that draws your attention as much as it is it’s lack of effectiveness.
The slogan on this ad reads “see how sitting can be a real work out”. The aim is to make you see the world from a toddler’s perspective.
Cancer Research UK used this bench ad to commemorate survivors of the disease. On top of the bench is written the phrase “Susan James loved sitting here and still does thanks to research into cancer”.
IKEA went all out to make this everyday park bench as appealing as possible.
Without getting too graphic, this bench ad by Nivea manages to smoothly suggest how its product can help fight cellulite.
This Amnesty International bench ad at a Barcelona bus stop is designed to look like a pair of electric chairs that silently protest capital punishment.
Martial Arts Academy
Whatever you do don’t upset the karate masters at this dojo. Apparently their hands can chop through stone benches.
Put on by Offsetters, this downtown Vancouver campaign raised awareness for global warming by putting life vests under benches and even having lifeguard stands around the city.
Sooruz – What To Get A Skater For Christmas
Sooruz, the French surfwear company had these park benches wrapped up just in time for Christmas season as part of its “what to get a skater for Christmas campaign”.
Gelatoni came out with a concept similar to the Becherovka ad but for a different reason. In an lighthearted attempt to encourage fitness they show you what can happen if you don’t.
The German branch of Campbell Soup Company uses this clever bench ad to promote their “heisse tasse” product.
Istanbul Reading Promotion
In order to promote reading the city of Istanbul placed these book shaped benches around the city. Each bench featured actual works written by Turkish poets.
Extra Safe came out with these seat belt strapped benches to advertise the security of its investments.
Fitness First – Digital Scale
The Dutch gym Fitness First rigged several benches around town with digital scales to make people aware of how much they need their services.
There are probably few benches in the world that will make you hungrier than this one.
Melbourne Citymission – Kids Should’t Grow Up On The Street
Melbourne Citymission used this creative height chart campaign raise awareness about kids growing up on the street.
Nike – Run
This seatless bench is very straightforward in getting Nike’s point across…run!