Although park benches may not be the first thing that comes to mind when contemplating creative advertising, many times its the places you least expect that you find the greatest examples of what you’re looking for. As a case in point, consider the following bench advertisements. With everything from Amnesty International to Pampers, these are 25 incredibly creative bench ads.
From partially constructed billboards to half finished park benches, Denver Water’s popular “only use what you need” campaign promotes sustainability around the city.This cleverly designed desk on a bench creatively suggests how easy it is to enroll at Marylhurst University.It’s an ad campaign targeting the adrenaline junkies. Sit at your own risk.This traditional Czech liquor markets itself with the slogan “get closer” which is exactly what this bench forces people to do.This bus bench is advertising the movie District 9 in which aliens are treated as second class citizens in South African refugee camps.Made for Travel Alberta, these benches found around the city of Toronto had people sitting on fake ski lifts as they waited for their bus.The slogan of this English newspaper – small in size, heavy in content – is perfectly incorporated into the slanted construction of this park bench.The popular newspaper Hinz & Kunzt sponsored this ad to raise awareness on behalf of homeless people living on the street. The bench reads “don’t let this place be a home”.It’s not so much the ad that draws your attention as much as it is it’s lack of effectiveness.The slogan on this ad reads “see how sitting can be a real work out”. The aim is to make you see the world from a toddler’s perspective.Cancer Research UK used this bench ad to commemorate survivors of the disease. On top of the bench is written the phrase “Susan James loved sitting here and still does thanks to research into cancer”.IKEA went all out to make this everyday park bench as appealing as possible.Without getting to graphic this bench ad by Nivea manages to smoothly suggest how its product can help fight cellulite.This Amnesty International bench ad at a Barcelona bus stop is designed to look like a pair of electric chairs that silently protest capital punishment.Whatever you do don’t upset the karate masters at this dojo. Apparently their hands can chop through stone benches.1 2
Very clever.
Free advertisements i might try that.