25 Famous Logos With Hidden Images
Posted by David Pegg on November 17, 2011
Elettro Domestici, the Italian electric company, used an interesting mark designed by Gianni Bortolotti that has since become fairly well known in the design community.
The name of the French international hypermarket chain translates to “intersection” in English. If you look closely enough you will notice that the big “C” in the white space is actually constructed out of two arrows pointing in opposite directions. How appropriate.
The brilliant logo for the popular ski resort located in California not only looks like a big “M” but it can also be interpreted as mammoth, a mountain, and a ski trail.
The old Northwest Airlines logo is something of a masterpiece with the “N” and “W” both being constructed from the same image. Thats not all though, if you look close enough you’ll also notice that there’s a compass in there. Guess which direction it’s pointing?
The white space in this logo pops out a whole lot more than in some of the others so it shouldn’t be that hard to spot the monkey and lion staring each other down.
About David Pegg
David is the editor-in-chief of List25. He has a Masters degree in International Business from University of Florida. He loves to break dance, do flips, play guitar, and everything else that is fun. Follow him on Twitter @iamdpegg
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