Elettro Domestici, the Italian electric company, used an interesting mark designed by Gianni Bortolotti that has since become fairly well known in the design community.
The name of the French international hypermarket chain translates to “intersection” in English. If you look closely enough you will notice that the big “C” in the white space is actually constructed out of two arrows pointing in opposite directions. How appropriate.
The brilliant logo for the popular ski resort located in California not only looks like a big “M” but it can also be interpreted as mammoth, a mountain, and a ski trail.
The old Northwest Airlines logo is something of a masterpiece with the “N” and “W” both being constructed from the same image. Thats not all though, if you look close enough you’ll also notice that there’s a compass in there. Guess which direction it’s pointing?
The white space in this logo pops out a whole lot more than in some of the others so it shouldn’t be that hard to spot the monkey and lion staring each other down.

in the pringles logo, look at the dot above the “i”. it can be a pringle or half of the guy’s mustache.
Wait on the LG logo you go for pac-man, which has nothing to do with LG? Not the fact that it’s made of an L and a G?
Thanks really like your info.
Thought for SURE he was gonna include the hidden Camel cigarette logo of the man standing and arching, hand on hip, as seen camouflaged on the camel with something special hanging.
I exploded the Hershey’s kiss logo to %1000 and saw nothing but pixels. Now I am really curious.
its the space between the k and i. it looks like a kisses without the tag.
I’ve never thought myself particularly perceptive, but of the logos from this list I’ve seen before, I always saw the “hidden” pictures on them ..
Another one I found is the old University of Illinois at Chicago logo. That logo is a flame and if you look closely, the “wisps” of the flame spell out UIC. Not sure if they use that anymore.
Since I spend my days protecting other people’s brands I loved this post. Thanks for sharing it.
Notice that the VIA logo – if you turn it upside down, is still the same image!
what about formula 1? theres a hidden 1 between the F and 1
Found two smilies in the heiniken logo
http://www.supplychainmagazine.nl/wp-content/uploads//2011/06/HEINEKEN-logo.jpg
you forgot about the ice on coca-cola vending machines
One of the best posts I have ever read. The hidden secrets were there just we never noticed. Nice 1
what about lunch!
can’t catch the toblerone catch
Look slightly left, you should see a bear standing. Here, left me show you a pic http://tinyurl.com/bsa7s2q
ty. really kind of u
))
It is a horse or wolf thing. Look above the B and the L and that is where the foot is at.