25 Famous Logos With Hidden Images

20

ED

EdElettro Domestici, the Italian electric company, used an interesting mark designed by Gianni Bortolotti that has since become fairly well known in the design community.
19

Carrefour

CarrefourThe name of the French international hypermarket chain translates to “intersection” in English. If you look closely enough you will notice that the big “C” in the white space is actually constructed out of two arrows pointing in opposite directions. How appropriate.
18

Mammoth

MammothThe brilliant logo for the popular ski resort located in California not only looks like a big “M” but it can also be interpreted as mammoth, a mountain, and a ski trail.
17

Northwest Airlines

North WestThe old Northwest Airlines logo is something of a masterpiece with the “N” and “W” both being constructed from the same image. Thats not all though, if you look close enough you’ll also notice that there’s a compass in there. Guess which direction it’s pointing?
16

The Pittsburgh Zoo

Pittsburgh ZooThe white space in this logo pops out a whole lot more than in some of the others so it shouldn’t be that hard to spot the monkey and lion staring each other down.

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David PeggAbout David Pegg

David is the editor-in-chief of List25. He has a Masters degree in International Business from University of Florida. He loves to break dance, do flips, play guitar, and everything else that is fun. Follow him on Twitter @iamdpegg

Comments

  1. tacoworld79 says:

    in the pringles logo, look at the dot above the “i”. it can be a pringle or half of the guy’s mustache.

  2. lewax00 says:

    Wait on the LG logo you go for pac-man, which has nothing to do with LG? Not the fact that it’s made of an L and a G?

  3. jesica says:

    Thanks really like your info.

  4. Gusdeneg@yahoo.com says:

    Thought for SURE he was gonna include the hidden Camel cigarette logo of the man standing and arching, hand on hip, as seen camouflaged on the camel with something special hanging.

    I exploded the Hershey’s kiss logo to %1000 and saw nothing but pixels. Now I am really curious.

  5. fluffyrhino says:

    I’ve never thought myself particularly perceptive, but of the logos from this list I’ve seen before, I always saw the “hidden” pictures on them ..

  6. Steve Hullfish says:

    Another one I found is the old University of Illinois at Chicago logo. That logo is a flame and if you look closely, the “wisps” of the flame spell out UIC. Not sure if they use that anymore.

  7. Alaine says:

    Since I spend my days protecting other people’s brands I loved this post. Thanks for sharing it.

  8. Steve says:

    Notice that the VIA logo – if you turn it upside down, is still the same image!

  9. tim says:

    what about formula 1? theres a hidden 1 between the F and 1

  10. Emil says:
  11. Name says:

    you forgot about the ice on coca-cola vending machines

  12. Aditya Shirodkar says:

    One of the best posts I have ever read. The hidden secrets were there just we never noticed. Nice 1

  13. Waseem Rehmane Sayal says:

    can’t catch the toblerone catch :-)

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