25 Famous Logos With Hidden Images

Unless you really took our list of The 25 Most Remote Places In The World to heart and moved to the middle of the Tibetan Plateau, you probably see hundreds of logos every day. How often do you stop to appreciate their details and hidden meanings though? Well, this is your chance. While some are more obvious than others, all of these famous logos hold some sort of secret.
25

Fed Ex

Fed Ex
This is probably one of the most famous logos in this category. Just in case you’re somehow out of the loop, look between the “E” and the “x”. In the white space there is an arrow that subliminally represents speed and precision.
24

NBC

NBCAnother famous one, anyone over 50 will connect NBC with a Peacock. Ever since they came out with their new logo though, the peacock has been a little harder to spot.
23

Goodwill

GoodwillAs prevalent as this logo is we see it all the time, but have you ever noticed how the “g” in “goodwill” and the smiling face look strangely similar?
22

Big 10 Conference

Big10 conferenceAlthough at the time of this writing there are 12 schools in the Big 10 (Nebraska-Lincoln was added this year), when this logo was created following Penn State’s addition in 1990 there were 11. Because the conference didn’t want to change its name it went for something a bit more subtle…logo magic.
21

Baskin-Robbins

Baskin-RobbinsFamously known for its 31 flavors (supposedly so that a customer could have a new flavor every day of the month) Baskin-Robbins makes it known in their logo.

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David PeggAbout David Pegg

David is the editor-in-chief of List25. He has a Masters degree in International Business from University of Florida. He loves to break dance, do flips, play guitar, and everything else that is fun. Follow him on Twitter @iamdpegg

Comments

  1. tacoworld79 says:

    in the pringles logo, look at the dot above the “i”. it can be a pringle or half of the guy’s mustache.

  2. lewax00 says:

    Wait on the LG logo you go for pac-man, which has nothing to do with LG? Not the fact that it’s made of an L and a G?

  3. jesica says:

    Thanks really like your info.

  4. Gusdeneg@yahoo.com says:

    Thought for SURE he was gonna include the hidden Camel cigarette logo of the man standing and arching, hand on hip, as seen camouflaged on the camel with something special hanging.

    I exploded the Hershey’s kiss logo to %1000 and saw nothing but pixels. Now I am really curious.

  5. fluffyrhino says:

    I’ve never thought myself particularly perceptive, but of the logos from this list I’ve seen before, I always saw the “hidden” pictures on them ..

  6. Steve Hullfish says:

    Another one I found is the old University of Illinois at Chicago logo. That logo is a flame and if you look closely, the “wisps” of the flame spell out UIC. Not sure if they use that anymore.

  7. Alaine says:

    Since I spend my days protecting other people’s brands I loved this post. Thanks for sharing it.

  8. Steve says:

    Notice that the VIA logo – if you turn it upside down, is still the same image!

  9. tim says:

    what about formula 1? theres a hidden 1 between the F and 1

  10. Emil says:
  11. Name says:

    you forgot about the ice on coca-cola vending machines

  12. Aditya Shirodkar says:

    One of the best posts I have ever read. The hidden secrets were there just we never noticed. Nice 1

  13. Waseem Rehmane Sayal says:

    can’t catch the toblerone catch :-)

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