Big 10 Conference
Although at the time of this writing there are 12 schools in the Big 10 (Nebraska-Lincoln was added this year), when this logo was created following Penn State’s addition in 1990 there were 11. Because the conference didn’t want to change its name it went for something a bit more subtle…logo magic.
The name of the French international hypermarket chain translates to “intersection” in English. If you look closely enough you will notice that the big “C” in the white space is actually constructed out of two arrows pointing in opposite directions. How appropriate.
The old Northwest Airlines logo is something of a masterpiece with the “N” and “W” both being constructed from the same image. Thats not all though, if you look close enough you’ll also notice that there’s a compass in there. Guess which direction it’s pointing?