25 Famous Logos With Hidden Images

Posted by on November 17, 2011

Unless you really took our list of The 25 Most Remote Places In The World to heart and moved to the middle of the Tibetan Plateau, you probably see hundreds of logos every day. How often do you stop to appreciate their details and hidden meanings though? Well, this is your chance. While some are more obvious than others, all of these famous logos hold some sort of secret.

Fed Ex

This is probably one of the most famous logos in this category. Just in case you’re somehow out of the loop, look between the “E” and the “x”. In the white space there is an arrow that subliminally represents speed and precision.



Another famous one, anyone over 50 will connect NBC with a Peacock. Ever since they came out with their new logo though, the peacock has been a little harder to spot.



As prevalent as this logo is we see it all the time, but have you ever noticed how the “g” in “goodwill” and the smiling face look strangely similar?


Big 10 Conference

Although at the time of this writing there are 12 schools in the Big 10 (Nebraska-Lincoln was added this year), when this logo was created following Penn State’s addition in 1990 there were 11. Because the conference didn’t want to change its name it went for something a bit more subtle…logo magic.



Famously known for its 31 flavors (supposedly so that a customer could have a new flavor every day of the month) Baskin-Robbins makes it known in their logo.



Elettro Domestici, the Italian electric company, used an interesting mark designed by Gianni Bortolotti that has since become fairly well known in the design community.



The name of the French international hypermarket chain translates to “intersection” in English. If you look closely enough you will notice that the big “C” in the white space is actually constructed out of two arrows pointing in opposite directions. How appropriate.



The brilliant logo for the popular ski resort located in California not only looks like a big “M” but it can also be interpreted as mammoth, a mountain, and a ski trail.


Northwest Airlines

The old Northwest Airlines logo is something of a masterpiece with the “N” and “W” both being constructed from the same image. Thats not all though, if you look close enough you’ll also notice that there’s a compass in there. Guess which direction it’s pointing?


The Pittsburgh Zoo

The white space in this logo pops out a whole lot more than in some of the others so it shouldn’t be that hard to spot the monkey and lion staring each other down.


Sun Microsystems

Before its acquisition by Oracle in 2010, the longstanding logo of the computer giant had left its mark on the industry. Cleverly designed by Vaughan Pratt, you should be able to read the word “sun” from any direction.


The Atlanta Falcons

If you watch Sports Center at all then this is no secret, but the Falcons logo is much more than a really cool looking bird. It’s a really cool looking bird in the shape of a big letter “F”.



While Pac Man has a way of showing up in strange places, how about the LG logo? All you have to do is tilt it a little to the right and then shift the “nose” upwards. South Koreans are awesome.


Via Rail Canada

If you have ever been on a railroad in the far north you have probably seen this logo, but have you ever noticed that the logo itself depicts a railroad?



This one is a classic. Not only is the Amazon logo smiling but there’s also an arrow starting at the “a” and ending on the “z”. That’s right, Amazon has everything from A to Z.

David Pegg


After helping found the United Nations, the United States, and United Airlines, David consigned himself to a transient life of writing lists and sleeping on park benches.

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  • http://www.builtempire.com brett

    My friend’s kid just pointed out the Fed Ex arrow to me today. LOL..

  • http://www.builtempire.com brett


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  • tacoworld79

    in the pringles logo, look at the dot above the “i”. it can be a pringle or half of the guy’s mustache.

  • lewax00

    Wait on the LG logo you go for pac-man, which has nothing to do with LG? Not the fact that it’s made of an L and a G?

    • INDEED

      I completely agree. Or that the LG logo resembles a face with a nose?

  • jesica

    Thanks really like your info.

  • Gusdeneg@yahoo.com

    Thought for SURE he was gonna include the hidden Camel cigarette logo of the man standing and arching, hand on hip, as seen camouflaged on the camel with something special hanging.

    I exploded the Hershey’s kiss logo to %1000 and saw nothing but pixels. Now I am really curious.

    • A. Flint

      its the space between the k and i. it looks like a kisses without the tag.

  • fluffyrhino

    I’ve never thought myself particularly perceptive, but of the logos from this list I’ve seen before, I always saw the “hidden” pictures on them ..

  • Steve Hullfish

    Another one I found is the old University of Illinois at Chicago logo. That logo is a flame and if you look closely, the “wisps” of the flame spell out UIC. Not sure if they use that anymore.

  • Alaine

    Since I spend my days protecting other people’s brands I loved this post. Thanks for sharing it.

  • Steve

    Notice that the VIA logo – if you turn it upside down, is still the same image!

  • tim

    what about formula 1? theres a hidden 1 between the F and 1

  • Emil
  • Name

    you forgot about the ice on coca-cola vending machines

  • Aditya Shirodkar

    One of the best posts I have ever read. The hidden secrets were there just we never noticed. Nice 1

    • narayanakumar

      what about lunch!

  • Waseem Rehmane Sayal

    can’t catch the toblerone catch :-)

    • Robert Badea

      Look slightly left, you should see a bear standing. Here, left me show you a pic http://tinyurl.com/bsa7s2q

      • Waseem Rehmane Sial

        ty. really kind of u :-)))

    • Name

      It is a horse or wolf thing. Look above the B and the L and that is where the foot is at.